I’ve already shared my mantra for good branding:
consistency, consistency, consistency!
When it comes to your social media this of course is just as important.

To have a social media business account that bares no resemblance to your website, brochures or exhibition stand is just a wasting a chance for your company to be recognised by your branding and be remembered for what you’re saying on line.

I use Instagram to keep my current and future clients in touch with what I’m up to at the moment in the studio, while also giving them an idea of the ‘personality’ of Crimson Graphics too. So I don’t share cute clips images of kittens jumping out of boxes or personal news, just work related updates.

I would recommend using a photo of yourself so people can see the real person behind the business, pulling on the old adage that ‘people buy from people’. Whatever you do don’t leave the default image on your feed for very long, no one will want to interact with an bland anonymous head-shot, you need to stand out from everyone else out there with something to say.

Also the header image of your feed is a great way of letting all your followers know about your current promotions. I create images for one of my clients every month so all three of their social media feeds  consistently show their offer of the month in the top of the page.

Most importantly remember to set up your images at the right size and be aware of where the profile image will fall for Twitter so that it any important area of the head isn’t hidden behind your profile portrait. Nothing looks more unprofessional than an image that has been stretched out of proportion to fill the area when uploaded. Here are some important sizes for the main platforms as of July 2025, but check with the appropriate platform as they change quite often!

Facebook
Cover image: 820 pixels wide x 312 pixels
Profile image: 360 x 360 pixels
Post image: 1080 pixels wide x 1350 pixels, or 1080 x 1080 for square photos

Instagram
Profile image: 320 x 320 pixels
Portrait post image: 1080 x 1350 pixels
Square post image: 1080 x 1080 pixels
Story / reels: 1080 x 1920 pixels
Landscape post: 1080 x 566 pixels

Pinterest
Cover image: 1920 x 1080 pixels
Profile images: 165 x 165 pixels
Pins: 1000 x 1500 pixels or 1000 x 1000 pixels
Stories: 1080 x 1920 pixels

LinkedIn
Profile images: 400 x 400 pixels
Profile cover: 1128 x 191 pixels
Post image: 1200 x 627 pixels tall

TikTok
Profile images: 200 x 200 pixels
Videos, Carousel stories, Adverts: 1080 x 1920 pixels

Twitter
Profile images: 400 x 400 pixels
Header image: 1500 x 500 pixels
Post image: 1600 x 900 pixels
I recommend you choose a theme colour to match your branding using
the hex colour number supplied by your branding designer.

All images for social media should be saved
as RGB jpegs or ping files.

Of course if you are stuck for ideas give us a call,
a social media header will only cost around £55*

*Price quoted for 2025

 

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